Okay So it can't just be me who's instagram is spammed with Balmain pictures by Mario Sorrenti of Kim and Kanye West? (If you haven't either Kim's or Oliver Rousteing's page is worth a quick stalk.) These beautiful pictures inspired me to write a whole post to be dedicated to the ins and outs of Pierre Balmain's and co.breathtaking work.

A quick background Pierre Balmain was born in 1914, and the French couturier founded his fashion house in 1945. Christian Dior, Cristóbal Balenciaga and him were the fashion kings responsible for the  lavish fashion trends after World War II which became a favourite to many European Royals. And Most recently, in 2011 Oliver Rousteing took over as creative director of Balmain Fashion House.

In the most recent Balmain Fashion show of their spring/summer 2015 show at Paris Fashion Week models such as Kendall Jenner, Joan Smalls and Rosie Huntingdon-Whitley were given the 'fresh out the pool' hair look and 90's era sun kissed fake tan. Note this is different from Oliver Rousteings typical matte and messy hair looks for the runways. The designer built on his initial signature style with his typical rich embellished rock and roll garments however added skin tight bodices and the odd bare waistline, flared trousers and striped primary coloures for more forgiving garments, highlighting the models figures. When interviewed Oliver said his designs were about 'really being fierce and structured, following the line of the body but still being strong'. I loved looking at the clothing line because it was bold with the cutting colours but the silhouette shaped clothing kept it elegant as well. 

In recent Balmain news, Kimye took over the new campaign with a kiss, the Spring/Summer 2015 ad was posted on Kim's social media  on the 22nd December, Kim and Kanye are no stranger to the fashion house and call Oliver a family friend. Also, recently Kylie Jenner announced her hair extension line with Balmain Hair.